Andisor is helping retailers to collaborate with their suppliers and build better businesses

Andisor is helping retailers to collaborate with their suppliers and build better businesses

Andisor is a marketplace for small and independent retailers to discover, engage and buy from global brands in a friction-free environment.

The platform provides an efficient way to discover new customers, build market share and service existing customers profitably while providing retailers with cash flow support and a one-stop ordering destination.

This e-Commerce marketplace was built by co-founders Vandana Chaudhry and Katie Fletcher who came together at Antler to build the business and subsequently secured Pre-Seed investment from the VC.

“Over the past few years, conditions have been challenging for small and medium businesses in the retail industry, to say the least,” says Anthony Millet, Global Partner of Antler.

“Recognising this, Andisor has built a B2B marketplace, helping brands accelerate revenue from small and independent customers profitably while providing small retailers with a platform to discover and buy from global brands in a friction-free environment.”

With B2B e-Commerce growing at an alarming pace, set to grow at a CAGR of 18% globally to 2028, Andisor’s addressable market is more than $5 billion in Australia alone.

“The B2B industry has crossed the inflection point on buying behaviour, powered by Covid, availability of superior digital tools, and the overarching benefit of using data to drive decision-making on product selection and purchase,” says Chaudhry. “Our approach to the problem is asset-light, powered by product-led growth, and has a global outlook from day one.

“In just eight short weeks, we have achieved 30% MoM growth in signing suppliers on the platform, and we have built our MVP.

“Without any investment in paid advertising, we have received interest and traffic from brands across the US, Europe, Asia, and Australia, and multiple premium global brands have partnered with us for the upcoming Beta launch.”

Learn more about Andisor here.

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