In a former life, I led sales and product for a global brand—lugging sample bags, walking store floors, and selling multinational footwear into retailers across the world. Wholesale was built on relationships, in-person meetings, and long-haul flights. It worked—until it didn’t.

COVID-19 broke the traditional relationship only model. Retailers and suppliers scrambled to connect online, yet the buying process remained fragmented, manual, and time-consuming. For multi-brand, multi-supplier businesses, the complexity only grew: too many spreadsheets, too little visibility, and constant pressure on margins.

That’s where Andisor comes in.

We built Andisor to reduce complexity and improve connectivity across wholesale procurement. It’s a digital platform that lets retail buying teams streamline their sourcing workflows, collaborate more effectively with suppliers, and make faster, data-backed decisions, all while improving margin outcomes.

My background in sales gave me a deep understanding of the day-to-day pain points. My training in computer science gave me the tools to solve them. Andisor is the result of marrying that commercial intuition with technical rigour.

At Antler, I teamed up with Katie to test this vision. We interviewed buyers managing billion-dollar portfolios and indie stores running tight operations. Their message was consistent: they needed better ways to collaborate with suppliers, manage data, and cut down decision-making time. They loved working with product and ways to maximise sales, just didn’t want admin eating up 50% of their time. So we got to work.

Eight weeks later, we launched our MVP with 19 global brands ready to test it. We’ve since built a product that lets retailers scale smarter—connecting with suppliers, aligning on assortments, and managing procurement without the clutter.

We're backed by Antler and now in private beta. If you’re working in B2B wholesale and you're still running your buying process on email threads and spreadsheets, it's time to take a look at Andisor.

Andisor’s approach to digitising processes and connectivity is all about removing friction, unlocking productivity, and giving procurement teams the tools they need to lead.